Mirror PR Mirror PR

Mira Karadjova


Mirror PR is a boutique dance music PR agency founded by dance music journalist and publicist Mira Karadjova. Karadjova has over 15 years of journalism experience, four of which were spent in the music industry. She’s contributed to outlets like DJ Mag, Electronic Beats, Pulse Radio, Data Transmission, and MEOKO, and was in charge of editorial at BE-AT.TV for almost three years. Since 2018, Karadjova has been running Mirror PR with a number of successful EP and album campaigns carried out in the meantime.

Mira takes pride in applying a personalised touch to PR. She believes that open and honest communication with her clients is key to any PR campaign. Favouring quality over quantity, the Bulgarian-born publicist benefits of her deep understanding of the dance music media landscape to offer laser-focused services for her clients. She understands exactly where to position her artists and their music for maximum exposure.

Mirror PR works closely with a handful of up-and-coming artists across the dance music spectrum — from techno to melodic and deep house, to leftfield, electronica and post-industrial. Get in touch if you’d like to know more.


Mirror PR offers artist and label PR, along with EP, album and project-based press campaigns to dance music artists and labels. The agency is highly experienced in writing press releases, artist biographies, crafting bespoke campaign strategies, and ensuring media coverage is in line with the client’s vision and Mira’s professional standards.

Moreover, Mirror PR is also experienced in developing tailor-made social media influencer campaigns. We help introduce an artist’s video content to a wider audience.